Maria Nila does not believe animals should be part of human vanity, which is why all our products are 100% vegan and come in CO₂ compensated packaging. Beyond this, we also work with Plan Vivo to climate compensate for the total emissions of CO₂ from our entire operation. Since 2017, this initiative has helped plant 1.2 million m² of forest. Read more about our climate compensation here.

The philosophy of choosing friendly goes beyond our products—we care deeply for the world around us. Every year, starting on World Vegan Day on November 1st, we launch a new season of our Be Friendly charity project, raising funds for a specific wildlife cause. The project is run together with our partner and trusted wildlife charity organization The Perfect World Foundation, that supports and works to save animals and nature. With the support of our community of customers and salons, Be Friendly has contributed to numerous charities and causes around the world.

Maria Nila for Pollinators

GET TO KNOW OUR POLLINATORS

We are supporting the small yet important creatures close to home – the Pollinators. These fellas are crucial for maintaining a colorful and flourishing environment for us all to live in and they are a very important part of Biodiversity. Without pollinators, all of us humans and all of earth's terrestrial ecosystems would not survive. From bees and butterflies to birds, pollinators facilitate the transfer of pollen between flowers, enabling the reproduction and survival of countless plant species.

Maria Nila the friendly year

MARIA NILA x NORDENS ARK

Through the Be Friendly project, we proudly partner with Nordens Ark, a non-profit working to secure the future of endangered animals. They focus on conservation, breeding, research, and raising awareness about biodiversity. In Sweden, they manage breeding and release programs for endangered beetle and butterfly species.

We are especially excited to support the Maria Nila Butterfly House at Nordens Ark, as well as their work on environmental restoration and planting nectar flowers and meadows.

Take a trip down memory lane

The Friendly Years

Butterfly on white flower

2025 | Pollinators

In 2025, we raised $62,000 to Nordens Ark and their work with preserving endangered butterflies through the Maria Nila Butterfly House.